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ONE And Microsoft Team Up To Reinvent The Digital Fan Experience

The world’s largest martial arts organization has teamed up with one of the world’s top technology companies to give fans a brand-new immersive experience.

On Tuesday, 7 July, ONE Championship announced a strategic partnership with Microsoft that will harness the tech giant’s cloud to transform the digital fan experience and enhance collaboration for its employees.

“I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences,” said Chatri Sityodtong, Chairman and CEO of ONE Championship.

“ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”

ONE Championship Chairman and CEO Chatri Sityodtong speaks at a press conference

The partnership will allow ONE to leverage Microsoft Azure, which will accelerate the promotion’s world-class streaming services and personalized content offerings for its global fan base.

The AI-powered recommendation engines and analytics on fan behavior will also allow the promotion to better engage fans and provide them with reimagined, tailor-made experiences.

At the same time, ONE will be able to give fans unique sets of data and statistics to better understand the strength of an athlete’s kick, punch, elbow, or even knee strike.

Internally, ONE will utilize Microsoft 365 and Microsoft Teams to help ensure seamless collaboration for its employees all over the world in today’s new remote working environment.

Furthermore, the organization’s content stacks will be featured in the Microsoft News ecosystem, which reaches more than 500 million people in 180 countries every month through news feeds on the likes on MSN, Bing, and Microsoft Edge.

“Demand for digital experiences has never been higher and our partnership with ONE Championship — a leader in sports entertainment with the largest and most rapidly growing millennial fan base — will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes and employees,” said Jean-Philippe Courtois, EVP and President, Microsoft Global Sales, Marketing & Operations.

“We’re looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world.”

ONE Championship live event at the Singapore Indoor Stadium

Finally, ONE and Microsoft will leverage the Global Sports Innovation Centre (GSIC), a collaborative initiative between private, public, and academic partners that supports innovation in the global sports industry.

As a leader in sports entertainment, ONE will connect with those industry stakeholders around the world, exchange experiences, and add value to the sports tech ecosystem by sharing important learnings and ideas.

Read more: ONE Championship Partners With United Nations On UN75