Shiseido

Shiseido – #FindYourStrength

Jan 3, 2019

Client:

Shiseido (Singapore)

Date/Duration:

September 2017

Objectives:

  • Generate awareness to #FindYourStrength Campaign
  • Promote Shiseido’s product – Ultimune Power Infusing Concentration

Summary:

As part of the #FindYourStrength Campaign, Shiseido celebrated all women in Singapore who have discovered their inner strength and determination to stick through trying times, eventually emerging more resilient and beautiful.

Angela Lee was selected to help promote the campaign, which included a film TVC, Print articles, and a visit to Tang’s Orchard, to give her fans an insight into her journey to discover her inner strength.