13 August 2021 – Singapore: ONE Championship™ (ONE) today announced an exclusive global partnership with Theta Network, an industry-leading blockchain platform, to launch ONE’s first-ever non-fungible token (NFT) marketplace featuring collectibles that celebrate ONE’s superstar athletes and their most memorable moments.
Fans interested in participating in the first ever “Drop” of limited edition ONE NFT packs can pre-register at ONE.ThetaDrop.com. The official launch of the marketplace will be announced at a later date.
Top-ranked NFT owners will get to own a piece of ONE history and receive exclusive access to real-world benefits such as backstage passes, ringside seats, and other personalized fan experiences.
Chatri Sityodtong, Founder and CEO of Group ONE, stated: “Our exclusive NFT partnership with Theta Network is part of our long-term vision that fan engagement and commerce around our World Champions — and ONE’s commitment to heroes, values, and stories — will transform live sports entertainment. Theta was the best choice of blockchain platforms to build this vision. We look forward to launching ONE NFTs on the Theta blockchain platform, starting with our pre-registration process.”
Mitch Liu, Co-Founder and CEO of Theta Labs, stated: “We’re thrilled to welcome ONE Championship to the Theta Network and see a big opportunity to mainstream NFTs powered by Theta to millions of global ONE users. This partnership paves the way to establish Theta as the de-facto standard for video and media NFTs, as the fastest and greenest blockchain built for media and entertainment. We’re at the beginning of Theta’s hyper growth and global adoption heading into 2022 and our partnership with ONE and other upcoming brands will accelerate this.”
ONE Championship’s NFT partnership expands on Theta Network’s strategy of combining live entertainment with digital collectibles NFTs. Theta launched with the World Poker Tour (WPT) in April, and recently announced an exclusive partnership with Katy Perry in conjunction with her new 2022 Las Vegas residency.