‘Your Brand Is A Big Part Of The MMA Scene’ – How Adrian Lee Builds His Platform Through Content Creation And Coaching
Adrian “The Phenom” Lee has been putting together more than just an undefeated fighting record. The 19-year-old sensation is also developing his identity outside of competition through content creation and coaching.
The youngest member of the legendary Lee family has burst onto the professional MMA scene with an impressive 3-0 slate and a 100 percent finishing rate. His most recent victory came against Takeharu Ogawa at ONE 172 in March when he secured a dominant first-round submission victory.
But when he’s not preparing for his next fight, Lee is busy working on projects that showcase his personality and help grow his profile in the sport.
From launching his YouTube channel to mentoring teammates, the Hawaii-based star is taking an all-encompassing approach to his career development.
“The Phenom” told onefc.com:
“Vlogging, photography, and videography are all something I’ve been trying to get into. I just started up my YouTube channel not too long ago. I think that’s a big part of MMA – your brand is a big part of the MMA scene and how people see and perceive you.
“That’s just something I’ve been trying to grow, just to add on to my MMA career. Since I have the time and it’s fun to do, that’s just another thing I’ve been doing.”
The process involved in content creation has been entirely self-driven for Lee, who has taken on the challenge of mastering new technical skills.
He’s committed hours to studying the craft, determined to produce quality material that connects with fans across the globe:
“It’s definitely been super interesting. I’ve had to learn a lot. I learned all this videography and photography on my own, just watching hours of YouTube videos. But it’s been a lot of fun so far, just finding and creating new things.”
Given that Lee is still early in his content creation journey, he’s not yet sure where it will lead, but his ambitions are both personal and professional, reflecting his understanding of the modern fight business.
He added:
“Honestly, there aren’t too many specific goals for the near future. The overall goal of my content creation on YouTube and Instagram is just to bring more eyes to me and to help build my own brand. I would also love to make some more money from YouTube or Instagram.”
Sharing Knowledge Through Coaching
Away from cameras and social media, Adrian Lee has discovered another role that brings him tremendous satisfaction.
As his professional experience grows, he’s found joy in passing along knowledge to other promising fighters at Prodigy Training Center:
“Coaching has definitely begun to become a passion of mine, especially now that I’m a professional fighter with some experience. I’ve really got my feet in the door, so it’s a lot easier to coach my fellow peers and other fighters.
“When we went up to Idaho, the joy of seeing my teammates win was just crazy. I’m just so happy for them, and I love to see them succeed.”
One fighter who has benefited from Lee’s guidance is now showing serious promise in the professional ranks.
Lee takes immense pride in watching those around him achieve their goals and reach new levels in their careers – and he hopes to see many of them competing under ONE’s bright lights:
“One person I’m really excited to see entering into the professional MMA scene is my teammate Kurvon Battle. He just made his professional MMA debut with a round-three TKO, and he’s been one of our most consistent guys.
“He’s been in the gym every day with us, and I’d love to see him in ONE Championship someday.”
