Red Horse Beer

Red Horse Beer

Jan 7, 2019

Renzo Gracie turned back the clock with this sensational submission, scoring the Red Horse Beer Move Of The Night!

Renzo Gracie turned back the clock with this sensational submission, scoring the Red Horse Beer Move Of The Night!

Posted by ONE Championship on Monday, July 30, 2018

Above: Move of the Night Sponsors (clips went on social media platforms)

Client:

Red Horse Beer (Philippines)

Date/Duration:

July 2018, November 2018 & 4 events in 2019

Objectives:

  1. Build/increase brand affinity with male audiences
  2. Increase social media presence/views
  3. Drive revenue from beer sales up

Summary:

The Red Horse Beer (RHB) partnership saw Philippines’ #1 selling beer brand making a strong impact across ONE’s key marketing platforms for the Manila live events which included namely in-arena branding, digital presence on our platforms as well as our TVC spots to name a few.

RHB also wanted to create positive engagements with their audiences, and this was done through the activity booths in the arena, as well as other engagement activities such as T-Shirt guns distributing RHB-branded merchandise into the live audience.