Grab for Angela Lee
April to May 2018
- Generate Brand Engagement
- Drive GrabRewards Usage
- Build Brand Affinity
ONE Championship and Grab Singapore held two local contests for Grab passengers, drivers, and merchants in Singapore to pledge their support for Lee. The prizes up for grabs included a meet-and-greet with the world champion, as well as an exclusive training session with the star herself.
From 23 April to 6 May 2018, Grab users showed their support for the Singaporean world champion by making a personal pledge on Facebook or Instagram with the hashtag #GrabForAngela.
For the first contest, Lee personally picked her three favorite pledges, and the users behind them got to meet her backstage at ONE: UNSTOPPABLE DREAMS.
The other competition required Grab patrons to log on to GrabRewards between 23 April and 6 May 2018, and redeem the ONE Championship reward for 100 points.
The top three participants with the most number of redemptions won a pair of passes for an exclusive workout session with Lee, two VIP tickets to ONE: UNSTOPPABLE DREAMS, and a pair of autographed gloves.
The next ten winners after that received a pair of Gold category tickets to the aforementioned event, as well as a signed ONE Championship cap.
In addition, for every pledge created, Tan also be donated a dollar to a charity of Lee’s choice.